Why use Baitblock?

We’ve heard it a lot: “Do people actually need Baitblock?”

TL;DR: Yes!

Of course we have our own bias. But what’s most compelling is the growing body of rigorous and important research in the fields of distraction and productivity. This research shows a staggering need for people to gain control over their relationship with technology. Consider the following highlights from recent studies:


You lose 24 minutes each time

Studies show that every time you check email, a social feed, or respond to a notification, your mind requires 23 minutes of re-focus time to get back on task. It’s a phenomenal cost to our entire workforce and to each of us individually as we strive to do our best work.


Multitasking is 40% less productive

Well, the research is certainly piling up against multitasking. While we may feel incredibly productive jumping around putting out a lot of fires, we’re actually 40% less productive when multitasking. Multitasking may even decrease your IQ by 10 points!


Willpower is a finite resource

Willpower, much like other resources, is finite. We only have so much and we use it up fast. Ignoring distractions takes effort that results in a temporary depletion of willpower. And while we try to ignore it or shut it off, the digital world is intentionally designed to win the battle.


Distractions are habit-forming

It’s easy to say “just turn it off” or “just quit it”, but research shows that it’s not at all easy to do. Our brains crave the rewards triggered by digital distractions - the tiny hits of dopamine that keep us checking, responding, nibbling away…

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